Berry, M. J. (2004). Data mining techniques for marketing, sales, and customer relationship management. Wiley.
Citação norma ChicagoBerry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship Management. Wiley, 2004.
Citação norma MLABerry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship Management. Wiley, 2004.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.