APA (7th ed.) Citation

McCARTHY, E. J. (1997). Basic marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

McCARTHY, E. Jerome. Basic Marketing. McGraw-Hill, 1997.

MLA (8th ed.) Citation

McCARTHY, E. Jerome. Basic Marketing. McGraw-Hill, 1997.

Warning: These citations may not always be 100% accurate.