McCARTHY, E. J. (1997). Basic marketing. McGraw-Hill.
Lua i Stíl Chicago (17ú heag.)McCARTHY, E. Jerome. Basic Marketing. McGraw-Hill, 1997.
Lua MLA (8ú heag.)McCARTHY, E. Jerome. Basic Marketing. McGraw-Hill, 1997.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.