McCARTHY, E. J. (1997). Basic marketing. McGraw-Hill.
Chicago Style (17th ed.) CitationMcCARTHY, E. Jerome. Basic Marketing. McGraw-Hill, 1997.
MLA引文McCARTHY, E. Jerome. Basic Marketing. McGraw-Hill, 1997.
警告：這些引文格式不一定是100％准確.
APA引文