Cita APA (7a ed.)

Bearden, W. O. (2001). Marketing ed.3. McGraw-Hill.

Cita Chicago Style (17a ed.)

Bearden, William O. Marketing Ed.3. McGraw-Hill, 2001.

Cita MLA (8a ed.)

Bearden, William O. Marketing Ed.3. McGraw-Hill, 2001.