Essentials of marketing communications

Míreanna comhchosúla

• Marketing communications classics
  de réir: Fitzgerald, Maureen
  Foilsithe / Cruthaithe: (2000)
• The Marketing Communications Process M. Wayne Delozier
  de réir: Delozier, M. Wayne, et al.
  Foilsithe / Cruthaithe: (1976)
• The New marketing paradigm integrated marketing communications
  de réir: Schultz, Don E.
  Foilsithe / Cruthaithe: (1994)
• A Reader in marketing communications
  Foilsithe / Cruthaithe: (2005)
• IMC(Integrated Marketing Communication} that sells
  de réir: Watono, A. Adji
  Foilsithe / Cruthaithe: (2011)