Cita APA (7a ed.)

Aaker, D. A. (2004). Marketing research ed.8. John Wiley & Sons.

Cita Chicago Style (17a ed.)

Aaker, David A. Marketing Research Ed.8. John Wiley & Sons, 2004.

Cita MLA (8a ed.)

Aaker, David A. Marketing Research Ed.8. John Wiley & Sons, 2004.