APA (7th ed.) Citation

Zeithaml, V. A. (2003). Services marketing ed.3integrating customer focus across the firmValarie A. Zeithaml, Mary Jo Bitner. McGraw-Hill.

Chicago Style (17th ed.) Citation

Zeithaml, Valarie A. Services Marketing Ed.3integrating Customer Focus Across the FirmValarie A. Zeithaml, Mary Jo Bitner. McGraw-Hill, 2003.

MLA (8th ed.) Citation

Zeithaml, Valarie A. Services Marketing Ed.3integrating Customer Focus Across the FirmValarie A. Zeithaml, Mary Jo Bitner. McGraw-Hill, 2003.