Zeithaml, V. A. (2003). Services marketing ed.3integrating customer focus across the firmValarie A. Zeithaml, Mary Jo Bitner. McGraw-Hill.
Style de citation Chicago (17e éd.)Zeithaml, Valarie A. Services Marketing Ed.3integrating Customer Focus Across the FirmValarie A. Zeithaml, Mary Jo Bitner. McGraw-Hill, 2003.
Style de citation MLA (8e éd.)Zeithaml, Valarie A. Services Marketing Ed.3integrating Customer Focus Across the FirmValarie A. Zeithaml, Mary Jo Bitner. McGraw-Hill, 2003.
Attention : ces citations peuvent ne pas être correctes à 100%.