APA (7th ed.) Citation

Arens, W. F. (2004). Contemporary advertising [ada CD]William F. Arens. McGraw-Hill.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising [ada CD]William F. Arens. McGraw-Hill, 2004.

MLA (8th ed.) Citation

Arens, William F. Contemporary Advertising [ada CD]William F. Arens. McGraw-Hill, 2004.

Warning: These citations may not always be 100% accurate.