Cita APA (7a ed.)

Arens, W. F. (2004). Contemporary advertising [ada CD]William F. Arens. McGraw-Hill.

Cita Chicago Style (17a ed.)

Arens, William F. Contemporary Advertising [ada CD]William F. Arens. McGraw-Hill, 2004.

Cita MLA (8a ed.)

Arens, William F. Contemporary Advertising [ada CD]William F. Arens. McGraw-Hill, 2004.