Cita APA (7a ed.)

Duncan, T., & Duncan, T. (2005). Principles of advertising and IMCTom Duncan. McGraw-Hill.

Cita Chicago Style (17a ed.)

Duncan, Tom, y Tom Duncan. Principles of Advertising and IMCTom Duncan. McGraw-Hill, 2005.

Cita MLA (8a ed.)

Duncan, Tom, y Tom Duncan. Principles of Advertising and IMCTom Duncan. McGraw-Hill, 2005.