APA (7th ed.) Citation

Aaker, D. A. (2004). Marketing researchDavid A. Aaker, V. Kumar, George S. Day. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Aaker, David A. Marketing ResearchDavid A. Aaker, V. Kumar, George S. Day. John Wiley & Sons, 2004.

MLA (8th ed.) Citation

Aaker, David A. Marketing ResearchDavid A. Aaker, V. Kumar, George S. Day. John Wiley & Sons, 2004.

Warning: These citations may not always be 100% accurate.