APA (7th ed.) Citation

McDONALD, M. (2004). Market segmentation how to do it how to profit from itMalcolm McDonald, Ian Dunbar. Elsevier.

Chicago Style (17th ed.) Citation

McDONALD, Malcolm. Market Segmentation How to Do It How to Profit from ItMalcolm McDonald, Ian Dunbar. Elsevier, 2004.

MLA (8th ed.) Citation

McDONALD, Malcolm. Market Segmentation How to Do It How to Profit from ItMalcolm McDonald, Ian Dunbar. Elsevier, 2004.

Warning: These citations may not always be 100% accurate.