APA (7th ed.) Citation

Lenskold, J. D. (2003). Marketing ROIthe path to campaign, customer, and corporate profitabilityJames D. Lenskold. McGraw-Hill.

Chicago Style (17th ed.) Citation

Lenskold, James D. Marketing ROIthe Path to Campaign, Customer, and Corporate ProfitabilityJames D. Lenskold. McGraw-Hill, 2003.

MLA (8th ed.) Citation

Lenskold, James D. Marketing ROIthe Path to Campaign, Customer, and Corporate ProfitabilityJames D. Lenskold. McGraw-Hill, 2003.

Warning: These citations may not always be 100% accurate.