Lenskold, J. D. (2003). Marketing ROIthe path to campaign, customer, and corporate profitabilityJames D. Lenskold. McGraw-Hill.
Dyfyniad Arddull ChicagoLenskold, James D. Marketing ROIthe Path to Campaign, Customer, and Corporate ProfitabilityJames D. Lenskold. McGraw-Hill, 2003.
Dyfyniad MLALenskold, James D. Marketing ROIthe Path to Campaign, Customer, and Corporate ProfitabilityJames D. Lenskold. McGraw-Hill, 2003.
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