Cita APA (7a ed.)

Lenskold, J. D. (2003). Marketing ROIthe path to campaign, customer, and corporate profitabilityJames D. Lenskold. McGraw-Hill.

Cita Chicago Style (17a ed.)

Lenskold, James D. Marketing ROIthe Path to Campaign, Customer, and Corporate ProfitabilityJames D. Lenskold. McGraw-Hill, 2003.

Cita MLA (8a ed.)

Lenskold, James D. Marketing ROIthe Path to Campaign, Customer, and Corporate ProfitabilityJames D. Lenskold. McGraw-Hill, 2003.