Lenskold, J. D. (2003). Marketing ROIthe path to campaign, customer, and corporate profitabilityJames D. Lenskold. McGraw-Hill.
Citación estilo ChicagoLenskold, James D. Marketing ROIthe Path to Campaign, Customer, and Corporate ProfitabilityJames D. Lenskold. McGraw-Hill, 2003.
Cita MLALenskold, James D. Marketing ROIthe Path to Campaign, Customer, and Corporate ProfitabilityJames D. Lenskold. McGraw-Hill, 2003.
Warning: These citations may not always be 100% accurate.