Marketing ROIthe path to campaign, customer, and corporate profitabilityJames D. Lenskold
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McGraw-Hill
2003
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oai:lib.uajy.ac.id:00000375622005-05-13 00:00:00.000Marketing ROIthe path to campaign, customer, and corporate profitabilityJames D. LenskoldLenskold, James D.CAPITAL INVESTMENTS-EVALUATIONMcGraw-Hill2003Referensixiv, 268 p. il. 23 cm658.1554 Len mISBN:0-07-141363-4Asinghttps://siquest.uajy.ac.id/description/0000037562 |
| institution |
Universitas Atma Jaya Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Asing |
| topic |
CAPITAL INVESTMENTS-EVALUATION |
| spellingShingle |
CAPITAL INVESTMENTS-EVALUATION Lenskold, James D. Marketing ROIthe path to campaign, customer, and corporate profitabilityJames D. Lenskold |
| description |
|
| format |
Referensi |
| author |
Lenskold, James D. |
| author_facet |
Lenskold, James D. |
| author_sort |
Lenskold, James D. |
| title |
Marketing ROIthe path to campaign, customer, and corporate profitabilityJames D. Lenskold |
| title_short |
Marketing ROIthe path to campaign, customer, and corporate profitabilityJames D. Lenskold |
| title_full |
Marketing ROIthe path to campaign, customer, and corporate profitabilityJames D. Lenskold |
| title_fullStr |
Marketing ROIthe path to campaign, customer, and corporate profitabilityJames D. Lenskold |
| title_full_unstemmed |
Marketing ROIthe path to campaign, customer, and corporate profitabilityJames D. Lenskold |
| title_sort |
marketing roithe path to campaign, customer, and corporate profitabilityjames d. lenskold |
| physical |
xiv, 268 p. il. 23 cm |
| publisher |
McGraw-Hill |
| publishDate |
2003 |
| callnumber-raw |
658.1554 Len m |
| callnumber-search |
658.1554 Len m |
| isbn |
ISBN:0-07-141363-4 |
| _version_ |
1740833101510082560 |