Hooley, G. J. (2004). Marketing strategy and competitive positioningGraham J. Hooley, John A. Saunders, Nigel F. Piercy. Prentice Hall.
Chicago Style (17th ed.) CitationHooley, Graham J. Marketing Strategy and Competitive PositioningGraham J. Hooley, John A. Saunders, Nigel F. Piercy. Prentice Hall, 2004.
MLA (8th ed.) CitationHooley, Graham J. Marketing Strategy and Competitive PositioningGraham J. Hooley, John A. Saunders, Nigel F. Piercy. Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.