Marketing strategy and competitive positioningGraham J. Hooley, John A. Saunders, Nigel F. Piercy
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Prentice Hall
2004
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oai:lib.uajy.ac.id:00000380202005-07-27 00:00:00.000Marketing strategy and competitive positioningGraham J. Hooley, John A. Saunders, Nigel F. PiercyHooley, Graham J.MARKETING-DECISION MAKINGPrentice Hall2004Referensixxiv, 622 p. il. 24 cm658.802 Hoo mISBN:0-273-65516-7Asinghttps://siquest.uajy.ac.id/description/0000038020 |
| institution |
Universitas Atma Jaya Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Asing |
| topic |
MARKETING-DECISION MAKING |
| spellingShingle |
MARKETING-DECISION MAKING Hooley, Graham J. Marketing strategy and competitive positioningGraham J. Hooley, John A. Saunders, Nigel F. Piercy |
| description |
|
| format |
Referensi |
| author |
Hooley, Graham J. |
| author_facet |
Hooley, Graham J. |
| author_sort |
Hooley, Graham J. |
| title |
Marketing strategy and competitive positioningGraham J. Hooley, John A. Saunders, Nigel F. Piercy |
| title_short |
Marketing strategy and competitive positioningGraham J. Hooley, John A. Saunders, Nigel F. Piercy |
| title_full |
Marketing strategy and competitive positioningGraham J. Hooley, John A. Saunders, Nigel F. Piercy |
| title_fullStr |
Marketing strategy and competitive positioningGraham J. Hooley, John A. Saunders, Nigel F. Piercy |
| title_full_unstemmed |
Marketing strategy and competitive positioningGraham J. Hooley, John A. Saunders, Nigel F. Piercy |
| title_sort |
marketing strategy and competitive positioninggraham j. hooley, john a. saunders, nigel f. piercy |
| physical |
xxiv, 622 p. il. 24 cm |
| publisher |
Prentice Hall |
| publishDate |
2004 |
| callnumber-raw |
658.802 Hoo m |
| callnumber-search |
658.802 Hoo m |
| isbn |
ISBN:0-273-65516-7 |
| _version_ |
1740833122629451776 |