APA (7th ed.) Citation

Arnold, D. (2004). The mirage of global marketshow globalizing companies can succeed as markets localizeDavid Arnold. Prentice Hall.

Chicago Style (17th ed.) Citation

Arnold, David. The Mirage of Global Marketshow Globalizing Companies Can Succeed as Markets LocalizeDavid Arnold. Prentice Hall, 2004.

MLA (8th ed.) Citation

Arnold, David. The Mirage of Global Marketshow Globalizing Companies Can Succeed as Markets LocalizeDavid Arnold. Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.