Zeithaml, V. A. (2006). Services marketing ed.4: Integrating customer focus across the firmValarie A. Zeithaml, Mary Jo Bitner. McGraw-Hill.
Style de citation Chicago (17e éd.)Zeithaml, Valarie A. Services Marketing Ed.4: Integrating Customer Focus Across the FirmValarie A. Zeithaml, Mary Jo Bitner. McGraw-Hill, 2006.
Style de citation MLA (8e éd.)Zeithaml, Valarie A. Services Marketing Ed.4: Integrating Customer Focus Across the FirmValarie A. Zeithaml, Mary Jo Bitner. McGraw-Hill, 2006.
Attention : ces citations peuvent ne pas être correctes à 100%.