APA (7th ed.) Citation

CRAVENS, D. W. (2006). Strategic marketingDavid W. Cravens and Nigel F. Piercy. McGraw-Hill.

Chicago Style (17th ed.) Citation

CRAVENS, David W. Strategic MarketingDavid W. Cravens and Nigel F. Piercy. McGraw-Hill, 2006.

MLA (8th ed.) Citation

CRAVENS, David W. Strategic MarketingDavid W. Cravens and Nigel F. Piercy. McGraw-Hill, 2006.

Warning: These citations may not always be 100% accurate.