CRAVENS, D. W. (2006). Strategic marketingDavid W. Cravens and Nigel F. Piercy. McGraw-Hill.
Cita Chicago Style (17a ed.)CRAVENS, David W. Strategic MarketingDavid W. Cravens and Nigel F. Piercy. McGraw-Hill, 2006.
Cita MLA (8a ed.)CRAVENS, David W. Strategic MarketingDavid W. Cravens and Nigel F. Piercy. McGraw-Hill, 2006.
Precaución: Estas citas no son 100% exactas.