Strategic marketingDavid W. Cravens and Nigel F. Piercy
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McGraw-Hill
2006
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oai:lib.uajy.ac.id:00000381282005-08-23 00:00:00.000Strategic marketingDavid W. Cravens and Nigel F. PiercyCRAVENS, David W.MARKETING-DECISION MAKINGMcGraw-Hill2006Referensixvii, 689 p. ill. 25 cm658.802 Cra sISBN:007-124432-8Asinghttps://siquest.uajy.ac.id/description/0000038128 |
| institution |
Universitas Atma Jaya Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Asing |
| topic |
MARKETING-DECISION MAKING |
| spellingShingle |
MARKETING-DECISION MAKING CRAVENS, David W. Strategic marketingDavid W. Cravens and Nigel F. Piercy |
| description |
|
| format |
Referensi |
| author |
CRAVENS, David W. |
| author_facet |
CRAVENS, David W. |
| author_sort |
CRAVENS, David W. |
| title |
Strategic marketingDavid W. Cravens and Nigel F. Piercy |
| title_short |
Strategic marketingDavid W. Cravens and Nigel F. Piercy |
| title_full |
Strategic marketingDavid W. Cravens and Nigel F. Piercy |
| title_fullStr |
Strategic marketingDavid W. Cravens and Nigel F. Piercy |
| title_full_unstemmed |
Strategic marketingDavid W. Cravens and Nigel F. Piercy |
| title_sort |
strategic marketingdavid w. cravens and nigel f. piercy |
| physical |
xvii, 689 p. ill. 25 cm |
| publisher |
McGraw-Hill |
| publishDate |
2006 |
| callnumber-raw |
658.802 Cra s |
| callnumber-search |
658.802 Cra s |
| isbn |
ISBN:007-124432-8 |
| _version_ |
1740836542615650304 |