APA (7th ed.) Citation

O Guin, T. C. (2003). Advertising and integrated brand promotionThomas C. O Guin, Chris T. Allen, Richard J.Semenik. Thomson.

Chicago Style (17th ed.) Citation

O Guin, Thomas C. Advertising and Integrated Brand PromotionThomas C. O Guin, Chris T. Allen, Richard J.Semenik. Thomson, 2003.

MLA (8th ed.) Citation

O Guin, Thomas C. Advertising and Integrated Brand PromotionThomas C. O Guin, Chris T. Allen, Richard J.Semenik. Thomson, 2003.

Warning: These citations may not always be 100% accurate.