Advertising and integrated brand promotionThomas C. O Guin, Chris T. Allen, Richard J.Semenik

Advertising and integrated brand promotionThomas C. O Guin, Chris T. Allen, Richard J.Semenik

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Bibliographic Details
Main Author: O Guin, Thomas C.
Format: Folio
Language:Asing
Published: Thomson 2003
Subjects:
ADVERTISING
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Description
Summary:
Physical Description:xxxix, 766 p. ill. 28 cm
ISBN:ISBN:0-324-11380-3

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