McGrath, R. G. (2005). Marketbusters40 strategic moves that drive exceptional business growthRita Gunter McGrath and Ian C. MacMillan. Harvard Business School Press.
Citace podle Chicago (17th ed.)McGrath, Rita Gunther. Marketbusters40 Strategic Moves That Drive Exceptional Business GrowthRita Gunter McGrath and Ian C. MacMillan. Harvard Business School Press, 2005.
Citace podle MLA (8th ed.)McGrath, Rita Gunther. Marketbusters40 Strategic Moves That Drive Exceptional Business GrowthRita Gunter McGrath and Ian C. MacMillan. Harvard Business School Press, 2005.
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