McGrath, R. G. (2005). Marketbusters40 strategic moves that drive exceptional business growthRita Gunter McGrath and Ian C. MacMillan. Harvard Business School Press.
Chicago-Zitierstil (17. Ausg.)McGrath, Rita Gunther. Marketbusters40 Strategic Moves That Drive Exceptional Business GrowthRita Gunter McGrath and Ian C. MacMillan. Harvard Business School Press, 2005.
MLA-Zitierstil (8. Ausg.)McGrath, Rita Gunther. Marketbusters40 Strategic Moves That Drive Exceptional Business GrowthRita Gunter McGrath and Ian C. MacMillan. Harvard Business School Press, 2005.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.