McGrath, R. G. (2005). Marketbusters40 strategic moves that drive exceptional business growthRita Gunter McGrath and Ian C. MacMillan. Harvard Business School Press.
Citação norma ChicagoMcGrath, Rita Gunther. Marketbusters40 Strategic Moves That Drive Exceptional Business GrowthRita Gunter McGrath and Ian C. MacMillan. Harvard Business School Press, 2005.
Citação norma MLAMcGrath, Rita Gunther. Marketbusters40 Strategic Moves That Drive Exceptional Business GrowthRita Gunter McGrath and Ian C. MacMillan. Harvard Business School Press, 2005.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.