APA (7th ed.) Citation

PETER, J. P. (2005). Consumer behavior and marketing strategy /J. Paul Peter and Jerry C. Olson. McGraw-Hill.

Chicago Style (17th ed.) Citation

PETER, J. Paul. Consumer Behavior and Marketing Strategy /J. Paul Peter and Jerry C. Olson. McGraw-Hill, 2005.

MLA (8th ed.) Citation

PETER, J. Paul. Consumer Behavior and Marketing Strategy /J. Paul Peter and Jerry C. Olson. McGraw-Hill, 2005.