Style de citation APA (7e éd.)

PETER, J. P. (2005). Consumer behavior and marketing strategy /J. Paul Peter and Jerry C. Olson. McGraw-Hill.

Style de citation Chicago (17e éd.)

PETER, J. Paul. Consumer Behavior and Marketing Strategy /J. Paul Peter and Jerry C. Olson. McGraw-Hill, 2005.

Style de citation MLA (8e éd.)

PETER, J. Paul. Consumer Behavior and Marketing Strategy /J. Paul Peter and Jerry C. Olson. McGraw-Hill, 2005.