PETER, J. P. (2005). Consumer behavior and marketing strategy /J. Paul Peter and Jerry C. Olson. McGraw-Hill.
Citación estilo ChicagoPETER, J. Paul. Consumer Behavior and Marketing Strategy /J. Paul Peter and Jerry C. Olson. McGraw-Hill, 2005.
Cita MLAPETER, J. Paul. Consumer Behavior and Marketing Strategy /J. Paul Peter and Jerry C. Olson. McGraw-Hill, 2005.
Warning: These citations may not always be 100% accurate.