APA-referens (7:e uppl.)

PETER, J. P. (2005). Consumer behavior and marketing strategy /J. Paul Peter and Jerry C. Olson. McGraw-Hill.

Chicago-referens (17:e uppl.)

PETER, J. Paul. Consumer Behavior and Marketing Strategy /J. Paul Peter and Jerry C. Olson. McGraw-Hill, 2005.

MLA-referens (8:e uppl.)

PETER, J. Paul. Consumer Behavior and Marketing Strategy /J. Paul Peter and Jerry C. Olson. McGraw-Hill, 2005.