APA (7th ed.) Citation

COOPER, D. R. (2006). Marketing researchDonald R. Cooper and Pamela S. Schindler. McGraw-Hill.

Chicago Style (17th ed.) Citation

COOPER, Donald R. Marketing ResearchDonald R. Cooper and Pamela S. Schindler. McGraw-Hill, 2006.

MLA (8th ed.) Citation

COOPER, Donald R. Marketing ResearchDonald R. Cooper and Pamela S. Schindler. McGraw-Hill, 2006.

Warning: These citations may not always be 100% accurate.