Cita APA (7a ed.)

Arens, W. (2006). Contemporary advertising ed.10William F. Arens. McGraw-Hill.

Cita Chicago Style (17a ed.)

Arens, William. Contemporary Advertising Ed.10William F. Arens. McGraw-Hill, 2006.

Cita MLA (8a ed.)

Arens, William. Contemporary Advertising Ed.10William F. Arens. McGraw-Hill, 2006.