APA (7th ed.) Citation

Wind, Y. (2002). Convergence marketingstrategies for reaching the new hybrid consumerYoram (Jerry) Wind & Vijay Mahajan. Prentice-Hall.

Chicago Style (17th ed.) Citation

Wind, Yoram. Convergence Marketingstrategies for Reaching the New Hybrid ConsumerYoram (Jerry) Wind & Vijay Mahajan. Prentice-Hall, 2002.

MLA (8th ed.) Citation

Wind, Yoram. Convergence Marketingstrategies for Reaching the New Hybrid ConsumerYoram (Jerry) Wind & Vijay Mahajan. Prentice-Hall, 2002.

Warning: These citations may not always be 100% accurate.