Convergence marketingstrategies for reaching the new hybrid consumerYoram (Jerry) Wind & Vijay Mahajan
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| Main Author: | |
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| Format: | Referensi |
| Language: | Asing |
| Published: |
Prentice-Hall
2002
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| Physical Description: | xxvii, 325 p. ill. 24 cm |
| ISBN: | ISBN:0-13-065075-7 |