Convergence marketingstrategies for reaching the new hybrid consumerYoram (Jerry) Wind & Vijay Mahajan
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2002
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oai:lib.uajy.ac.id:00000385692005-11-29 00:00:00.000Convergence marketingstrategies for reaching the new hybrid consumerYoram (Jerry) Wind & Vijay MahajanWind, YoramMARKETINGPrentice-Hall2002Referensixxvii, 325 p. ill. 24 cm658.8 Win cISBN:0-13-065075-7Asinghttps://siquest.uajy.ac.id/description/0000038569 |
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Universitas Atma Jaya Yogyakarta |
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Perpustakaan Yogyakarta |
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Asing |
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MARKETING |
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MARKETING Wind, Yoram Convergence marketingstrategies for reaching the new hybrid consumerYoram (Jerry) Wind & Vijay Mahajan |
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format |
Referensi |
author |
Wind, Yoram |
author_facet |
Wind, Yoram |
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Wind, Yoram |
title |
Convergence marketingstrategies for reaching the new hybrid consumerYoram (Jerry) Wind & Vijay Mahajan |
title_short |
Convergence marketingstrategies for reaching the new hybrid consumerYoram (Jerry) Wind & Vijay Mahajan |
title_full |
Convergence marketingstrategies for reaching the new hybrid consumerYoram (Jerry) Wind & Vijay Mahajan |
title_fullStr |
Convergence marketingstrategies for reaching the new hybrid consumerYoram (Jerry) Wind & Vijay Mahajan |
title_full_unstemmed |
Convergence marketingstrategies for reaching the new hybrid consumerYoram (Jerry) Wind & Vijay Mahajan |
title_sort |
convergence marketingstrategies for reaching the new hybrid consumeryoram (jerry) wind & vijay mahajan |
physical |
xxvii, 325 p. ill. 24 cm |
publisher |
Prentice-Hall |
publishDate |
2002 |
callnumber-raw |
658.8 Win c |
callnumber-search |
658.8 Win c |
isbn |
ISBN:0-13-065075-7 |
_version_ |
1740829346372780032 |