APA (7th ed.) Citation

PRAHALAD, C. (2005). The Fortune at the bottom of pyramidC.K. Prahalad. Wharton School Publishing.

Chicago Style (17th ed.) Citation

PRAHALAD, C.K. The Fortune at the Bottom of PyramidC.K. Prahalad. Wharton School Publishing, 2005.

MLA (8th ed.) Citation

PRAHALAD, C.K. The Fortune at the Bottom of PyramidC.K. Prahalad. Wharton School Publishing, 2005.