Cita APA (7a ed.)

PRAHALAD, C. (2005). The Fortune at the bottom of pyramidC.K. Prahalad. Wharton School Publishing.

Cita Chicago Style (17a ed.)

PRAHALAD, C.K. The Fortune at the Bottom of PyramidC.K. Prahalad. Wharton School Publishing, 2005.

Cita MLA (8a ed.)

PRAHALAD, C.K. The Fortune at the Bottom of PyramidC.K. Prahalad. Wharton School Publishing, 2005.