KOTLER, P. (1999). Principles of marketing ed.8Philip Kotler, Gary Armstrong. Prentice-Hall.
Chicago Style (17th ed.) CitationKOTLER, Philip. Principles of Marketing Ed.8Philip Kotler, Gary Armstrong. Prentice-Hall, 1999.
MLA (8th ed.) CitationKOTLER, Philip. Principles of Marketing Ed.8Philip Kotler, Gary Armstrong. Prentice-Hall, 1999.
Warning: These citations may not always be 100% accurate.