Cita APA (7a ed.)

KOTLER, P. (1999). Principles of marketing ed.8Philip Kotler, Gary Armstrong. Prentice-Hall.

Cita Chicago Style (17a ed.)

KOTLER, Philip. Principles of Marketing Ed.8Philip Kotler, Gary Armstrong. Prentice-Hall, 1999.

Cita MLA (8a ed.)

KOTLER, Philip. Principles of Marketing Ed.8Philip Kotler, Gary Armstrong. Prentice-Hall, 1999.