APA (7th ed.) Citation

Arens, W. F. (2004). Contemporary advertisingWilliam Arens. McGraw-Hill.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary AdvertisingWilliam Arens. McGraw-Hill, 2004.

MLA (8th ed.) Citation

Arens, William F. Contemporary AdvertisingWilliam Arens. McGraw-Hill, 2004.

Warning: These citations may not always be 100% accurate.