APA (7th ed.) Citation

Arens, W. F. (2004). Contemporary advertising ed.9William Arens. McGraw-Hill.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising Ed.9William Arens. McGraw-Hill, 2004.

MLA (8th ed.) Citation

Arens, William F. Contemporary Advertising Ed.9William Arens. McGraw-Hill, 2004.

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