Qualitative research methods in public relations and marketing communicationsChristine Daymon and Immy Holloway

Qualitative research methods in public relations and marketing communicationsChristine Daymon and Immy Holloway

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Bibliographic Details
Main Author: Daymon, Christine
Format: Tandon
Language:Asing
Published: Routledge 2002
Subjects:
PUBLIC RELATIONS-RESEARCH-METHODOLOGY
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Physical Description:vii, 285 p. il. 23 cm
ISBN:ISBN:0-415-22274-5

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