(2005). Media product portfolios: Issues in management of multiple products and servicesEditor: Robert G. Picard. Lawrence Erlbaum Associates.
Chicago-Zitierstil (17. Ausg.)Media Product Portfolios: Issues in Management of Multiple Products and ServicesEditor: Robert G. Picard. Lawrence Erlbaum Associates, 2005.
MLA-Zitierstil (8. Ausg.)Media Product Portfolios: Issues in Management of Multiple Products and ServicesEditor: Robert G. Picard. Lawrence Erlbaum Associates, 2005.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.