Media product portfolios:Issues in management of multiple products and servicesEditor: Robert G. Picard

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Format: Tandon
Langue:Asing
Publié: Lawrence Erlbaum Associates 2005
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id oai:lib.uajy.ac.id:0000039596
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spelling oai:lib.uajy.ac.id:00000395962006-07-13 00:00:00.000Media product portfolios:Issues in management of multiple products and servicesEditor: Robert G. PicardMASS MEDIA-MANAGEMENTLawrence Erlbaum Associates2005Tandon191 p. ill. 23 cm.Rev 302.23068 MedISBN:0-8058-5589-0Asinghttps://siquest.uajy.ac.id/description/0000039596
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic MASS MEDIA-MANAGEMENT
spellingShingle MASS MEDIA-MANAGEMENT
Media product portfolios:Issues in management of multiple products and servicesEditor: Robert G. Picard
description
format Tandon
title Media product portfolios:Issues in management of multiple products and servicesEditor: Robert G. Picard
title_short Media product portfolios:Issues in management of multiple products and servicesEditor: Robert G. Picard
title_full Media product portfolios:Issues in management of multiple products and servicesEditor: Robert G. Picard
title_fullStr Media product portfolios:Issues in management of multiple products and servicesEditor: Robert G. Picard
title_full_unstemmed Media product portfolios:Issues in management of multiple products and servicesEditor: Robert G. Picard
title_sort media product portfolios:issues in management of multiple products and serviceseditor: robert g. picard
physical 191 p. ill. 23 cm.
publisher Lawrence Erlbaum Associates
publishDate 2005
callnumber-raw Rev 302.23068 Med
callnumber-search Rev 302.23068 Med
isbn ISBN:0-8058-5589-0
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