KOTLER, P. (2006). Principles of marketingPhilip Kotler and Gary Armstrong. Pearson Education.
Chicago Style (17th ed.) CitationKOTLER, Philip. Principles of MarketingPhilip Kotler and Gary Armstrong. Pearson Education, 2006.
MLA (8th ed.) CitationKOTLER, Philip. Principles of MarketingPhilip Kotler and Gary Armstrong. Pearson Education, 2006.
Warning: These citations may not always be 100% accurate.